What is branding, and why is it important?
Ever since the beginning of time/ communication, people have presented themselves or their views in a certain way. For example, Cave painting depicted a particular idea...
Branding and Non-Profits: a match made in heaven
What are you? A non-profit that has committed to the well-being of animals? Or a social enterprise creating business opportunities with a cause? Is your...
What Is The Definition Of Place Branding?
Place branding is a process of developing and promoting place identity that will promote positive feelings about the place and create images, associations, and feelings in...